Last month I was invited by BIG HIT to live illustrate their strategic network day gathering people working in immunisation in Bristol, North Somerset and South Gloucestershire. Through presentations about the HPV vaccine, MMR vaccine and evaluations, the network discussed how to better reach out to communities that are traditionally underestimated. Through powerful stories and by using the right channels, it is possible to taylor the approach and improve vaccine confidence that is key to public health. Find out more here.